Peer Reviewed Published Articles

Kwon, K., Lee, J., Wang, C., & Diwanji, V. S. (2023). From Green Advertising to Greenwashing: Content Analysis of Global Corporations’ Green Advertising on Social Media. International Journal of Advertising. https://doi.org/10.1080/02650487.2023.2208489

 

Bailey, R. L., Merle, P., Kwon, K., & Yegiyan, N. S. (2023). Perceived Stress Increases Susceptibility to Visual Food Cues in Fast-food Menu Selections. Physiology & Behavior, 266:114205. https://doi.org/10.1016/j.physbeh.2023.114205

 

Bailey, R. L., Kwon, K., Garcia, C., & Wang, P. (2022). Fast food menu calorie labeling contexts as complex contributing factors to overeating. Appetite, 173. https://doi.org/10.1016/j.appet.2022.105992.

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Bailey, R. L., Wang, T.G., Liu, J., Clayton, R.B., Kwon, K., Diwanji, V., & Karimkhanashtiyani, F. (2022). Social Facilitation in Fear Appeals Creates Positive Affect but Inhibits Healthy Eating Intentions. Frontiers in Psychology. 13:838471. https://doi.org/10.3389/fpsyg.2022.838471

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Kwon, K. & Lee, J. (2021). Corporate social responsibility advertising in social media: a content analysis of the fashion industry’s CSR advertising on Instagram. Corporate Communications: An International Journal, 26(4), 700 – 715. https://doi.org/10.1108/CCIJ-01-2021-0016

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Peer Reviewed Conference Presentations

Wang, C., Lee, J., & Kwon, K. (2023). Does consumer environmental concern matter in green advertising? The importance of cause proximity in China. Association for Education in Journalism and Mass Communication. Washington, D.C., USA. [2023 AEJMC Advertising Division Top Special Topic Paper Award].

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Kwon, K. & Lee, J. (2023). Exploring Consumers’ Pro-Environmental Decision Process about Green Hotels: The Role of the Value-Belief-Norm Theory, Green Trust, and eWOM. Global Marketing Conference. Seoul, Republic of Korea.

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Diwanji, V., Lee, J., Cortese, J., & Kwon, K. (2023). Examining Consumer Values and Sentiments about Green Hotels: A Cross-Cultural Mixed-Methods Analysis of User Generated Content. Global Marketing Conference. Seoul, Republic of Korea.

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Bailey, R., Kwon, K., Park, S. Y., & Wang, T. (2023). Eating Point-of-View in ASMR Videos Alters Motivational Outcomes. International Communication Association. Toronto, Ontario, Canada.

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Kwon, K., Lee, J., & Wang, C. (2023). Message Framing in Corporate Social Responsibility Advertising on Social Media during the COVID-19 Pandemic. American Academy of Advertising. Denver, CO, USA.

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Kwon, K., Lee, J., Wang, C., Diwanji, V., & Errecalde, A. (2022). From Green Advertising to Greenwashing: Content Analysis of Global Corporations’ Green Advertising on Social Media. Association for Education in Journalism and Mass Communication. Detroit, MI, USA.

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Wang, C., Lee, J., & Kwon, K. (2022). “Is It Really Green?”: The Impact of Greenwashing and Environmental Claims on Social Media. International Association for Media and Communication Research. Beijing, China.

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Bailey, R. L., Merle, P., & Kwon, K. (2022). Perceived Stress Increases Susceptibility to Visual Food Cues in Fast Food Menu Selections. International Communication Association. Paris, France.

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Bailey, R. L., Kwon, K., Garcia, C., & Wang, P. (2021). Fast Food Menu Calorie Labeling Contexts as Complex Contributing Factors to Overeating. Association for Education in Journalism and Mass Communication. Virtual Conference.

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Kwon, K. & Lee, J. (2020). Corporate Social Responsibility Advertising in Social Media: A Content Analysis of the Fashion Industry’s CSR Advertising on Instagram. Association for Education in Journalism and Mass Communication. San Francisco, CA, USA. Virtual Conference.

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