Curriculum Vitae
EDUCATION
May 2024 (Expected) Ph.D. Candidate in Communication, Florida State University, FL, USA
2020 M.S. in Integrated Marketing Communication, Florida State University, FL, USA
2014 B.A. in Communication Studies, University of Minnesota, Twin Cities, MN, USA
2022 Certificate in Measurement and Statistics, College of Education, Florida State University, FL, USA
RESEARCH
Peer Reviewed Published Articles
Kwon, K., Lee, J., Wang, C., & Diwanji, V. S. (2023). From Green Advertising to Greenwashing: Content Analysis of Global Corporations’ Green Advertising on Social Media. International Journal of Advertising. https://doi.org/10.1080/02650487.2023.2208489
Bailey, R. L., Merle, P., Kwon, K., & Yegiyan, N. S. (2023). Perceived Stress Increases Susceptibility to Visual Food Cues in Fast-food Menu Selections. Physiology & Behavior, 266:114205. https://doi.org/10.1016/j.physbeh.2023.114205
Bailey, R. L., Kwon, K., Garcia, C., & Wang, P. (2022). Fast food menu calorie labeling contexts as complex contributing factors to overeating. Appetite, 173. https://doi.org/10.1016/j.appet.2022.105992
Bailey, R. L., Wang, T.G., Liu, J., Clayton, R.B., Kwon, K., Diwanji, V., & Karimkhanashtiyani, F. (2022). Social Facilitation in Fear Appeals Creates Positive Affect but Inhibits Healthy Eating Intentions. Frontiers in Psychology. 13:838471. https://doi.org/10.3389/fpsyg.2022.838471
Kwon, K. & Lee, J. (2021). Corporate social responsibility advertising in social media: a content analysis of the fashion industry’s CSR advertising on Instagram. Corporate Communications: An International Journal, 26(4), 700 – 715. https://doi.org/10.1108/CCIJ-01-2021-0016
Peer Reviewed Conference Presentations
Wang, C., Lee, J., & Kwon, K. (2023). Does consumer environmental concern matter in green advertising? The importance of cause proximity in China. Association for Education in Journalism and Mass Communication. Washington, D.C., USA. [2023 AEJMC Advertising Division Top Special Topic Paper Award].
Kwon, K. & Lee, J. (2023). Exploring Consumers’ Pro-Environmental Decision Process about Green Hotels: The Role of the Value-Belief-Norm Theory, Green Trust, and eWOM. Global Marketing Conference. Seoul, Republic of Korea.
Diwanji, V., Lee, J., Cortese, J., & Kwon, K. (2023). Examining Consumer Values and Sentiments about Green Hotels: A Cross-Cultural Mixed-Methods Analysis of User Generated Content. Global Marketing Conference. Seoul, Republic of Korea.
Bailey, R., Kwon, K., Park, S. Y., & Wang, T. (2023). Eating Point-of-View in ASMR Videos Alters Motivational Outcomes. International Communication Association. Toronto, Ontario, Canada.
Kwon, K., Lee, J., & Wang, C. (2023). Message Framing in Corporate Social Responsibility Advertising on Social Media during the COVID-19 Pandemic. American Academy of Advertising. Denver, CO, USA.
Kwon, K., Lee, J., Wang, C., Diwanji, V., & Errecalde, A. (2022). From Green Advertising to Greenwashing: Content Analysis of Global Corporations’ Green Advertising on Social Media. Association for Education in Journalism and Mass Communication. Detroit, MI, USA.
Wang, C., Lee, J., & Kwon, K. (2022). “Is It Really Green?”: The Impact of Greenwashing and Environmental Claims on Social Media. International Association for Media and Communication Research. Beijing, China.
Bailey, R. L., Merle, P., & Kwon, K. (2022). Perceived Stress Increases Susceptibility to Visual Food Cues in Fast Food Menu Selections. International Communication Association. Paris, France.
Bailey, R. L., Kwon, K., Garcia, C., & Wang, P. (2021). Fast Food Menu Calorie Labeling Contexts as Complex Contributing Factors to Overeating. Association for Education in Journalism and Mass Communication. Virtual Conference.
Kwon, K. & Lee, J. (2020). Corporate Social Responsibility Advertising in Social Media: A Content Analysis of the Fashion Industry’s CSR Advertising on Instagram. Association for Education in Journalism and Mass Communication. San Francisco, CA, USA. Virtual Conference.
TEACHING
Instructor of Record, Florida State University, Tallahassee, FL
Responsibilities: Course preparations, teaching, grading, and student mentoring
Fall 2023 COM4561 Social Media Campaigns
Spring 2023 COM4470 Desktop Multimedia
Fall 2022 ADV3008 Principles of Advertising
Spring 2022 COM4470 Desktop Multimedia
Fall 2021 ADV3008 Principles of Advertising
Summer 2021 ADV3008 Principles of Advertising
Graduate Teaching Assistant, Florida State University, Tallahassee, FL
Responsibilities: Grading, class assistance, and student mentoring
Fall 2023 COM2080 Online Communication & Presence
Summer 2023 ADV3008 Principles of Advertising
Summer 2023 COM2080 Online Communication & Presence
Fall 2022 COM2080 Online Communication & Presence
Summer 2022 ADV3008 Principles of Advertising
Summer 2021 MMC4300 Diffusion of Innovations
Spring 2021 COM2740 Contemporary Issues in Communication
Fall 2020 ADV3008 Principles of Advertising
Lab Instructor, Florida State University, Tallahassee, FL
Responsibilities: Course preparations, teaching, grading, and student mentoring
Fall 2020 SPC2608 Public Speaking
PROFESIONAL EXPERIENCES & QUALIFICATIONS
Honors and Awards
2023 Dissertation Research Grant, The Graduate School, Florida State University ($1,000)
2023 Graduate Student Conference Scholarship, American Academy of Advertising ($500)
2023 Congress of Graduate Students Attendance and Presentation Grants, Florida State University ($250)
2022 Outstanding Doctoral Student, Honors and Awards, College of Communication & Information, Florida
State University
2022 Congress of Graduate Students Attendance and Presentation Grants, Florida State University ($200)
Professional Society Memberships
2021 – present American Academy of Advertising
2020 – present Association for Education in Journalism and Mass Communication
2021 – present International Communication Association
2020 – present Korean American Communication Association
PROFESSIONAL SERVICE
Invited Reviewer
Cogent Business & Management
Invited Presentations and Lectures
Invited Panelist, Research and Ph.D. Discussion, School of Communication Master’s Colloquium, Florida State University (Mar. 31, 2023)
Invited Panelist, Research and Ph.D. Discussion, School of Communication Master’s Colloquium, Florida State University (Nov. 4, 2022)
Invited Panelist, Research and Ph.D. Discussion, School of Communication Masters’ Colloquium, Florida State University (Feb. 19, 2021)
Guest Lecture, Mass Media Content, COM2740 Contemporary Issues in Communication, School of Communication, Florida State University (Feb. 23, 2021)
SKILLS
Software
Mplus, HLM, SPSS
Programming Language
R
Last updated: August, 2023